Kathy Petruzzelli
About Kathy Petruzzelli
Kathy Petruzzelli is the Director of Consumer Products at Clarkston Consulting, with extensive experience in market research, business development, and omni-channel marketing planning.
Title
Kathy Petruzzelli currently holds the position of Director, Consumer Products at Clarkston Consulting.
Education and Expertise
Kathy Petruzzelli completed her undergraduate education at Northeastern University, earning a BS in Marketing from 1985 to 1990. She furthered her education at Elms College, where she studied from 2013 to 2017. Kathy has developed expertise in product portfolio optimization and identifying white space opportunities. She specializes in omni-channel marketing planning and digital and social media strategy, ensuring comprehensive reach and engagement.
Professional Background
Kathy Petruzzelli has a diverse and extensive professional background. Her career started at Nielsen as an Account Manager, a role she held from 1992 to 2002. She then became President of KNP Consulting from 2006 to 2009. She spent over a decade at Cabot Creamery Co-operative, where she held various roles including Senior Manager Market Research and Sales Services, Senior Manager Market Research and Business Development, and Director, Business Support and Development. In 2023, she joined Clarkston Consulting as Director, Consumer Products.
Leadership and Team Development
Kathy Petruzzelli focuses on mentoring, coaching, and career pathing as essential components of her team leadership approach. She is dedicated to driving collaboration and communication within teams to foster professional development. Her leadership style includes utilizing data for fact-based selling and connecting dots to see patterns and implications, which enhances team efficiency and effectiveness.
Industry Contributions
Kathy Petruzzelli has contributed to insights on consumer product trends for 2024, showcasing her ability to stay ahead in the industry. Her work in omni-channel marketing planning and digital and social media strategy has positioned her as a knowledgeable expert in the field. Kathy continues to leverage her expertise to drive significant contributions in the consumer products sector.