韩春玥阳
About 韩春玥阳
韩春玥阳 is a China Marketing Coordinator at ClassPass, specializing in localizing marketing strategies for various platforms. She has a background in digital marketing and customer support, with previous roles at PingPong Digital and Wevat.
Current Role at ClassPass
Currently, 韩春玥阳 serves as the China Marketing Coordinator at ClassPass, a position she has held since 2021. In this role, she is responsible for developing and implementing a comprehensive marketing strategy tailored for the Chinese market. Her strategy encompasses various channels, including organic social media, paid advertising, SEO/SEM, and affiliate marketing. 韩春玥阳 collaborates with global marketing teams to share insights and optimize product and marketing strategies, ensuring alignment with local market needs.
Previous Experience in Digital Marketing
Prior to her role at ClassPass, 韩春玥阳 worked at PingPong Digital as a Digital Marketing Executive from 2020 to 2021 in Shanghai. She also held a position at Wevat as a Marketing and Customer Support Specialist from 2019 to 2020 in London. Her experience in these roles contributed to her expertise in digital marketing and customer engagement, which she applies in her current position.
Educational Background
韩春玥阳 completed her undergraduate studies at Guangdong University of Foreign Studies, where she earned a Bachelor's degree in International Business Management with a focus on Business English from 2014 to 2018. She furthered her education at King's College London, obtaining a Master's degree in Digital Asset and Media Management from 2018 to 2019. This educational foundation supports her marketing strategies and content localization efforts.
Marketing Strategy Development
In her role at ClassPass, 韩春玥阳 has developed a comprehensive marketing strategy specifically for the Chinese market. This strategy includes the localization of marketing content for popular platforms such as WeChat, Weibo, RED, Zhihu, TikTok/Douyin, and Bilibili. Her focus on adapting content to resonate with local audiences enhances the effectiveness of marketing campaigns and drives engagement.
Community Engagement and Partnerships
韩春玥阳 actively engages with community leaders, influencers, and brand partners to improve marketing outcomes for ClassPass in China. She participates in industry events to foster partnership development with local studios and other stakeholders. This engagement is crucial for building relationships and expanding ClassPass's presence in the competitive fitness market.