Abi D.
About Abi D.
Abi D. is a Partner Development Manager at ClassPass in Melbourne, Australia, with a diverse background in marketing and client services. She has held various roles in the fitness and wellness industry, including positions at Virgin Active and MINDBODY, and has a strong academic foundation in languages and European studies.
Work at ClassPass
Abi D. has been serving as a Partner Development Manager at ClassPass since 2021. In this role, she is responsible for developing partnerships and optimizing strategies to enhance partner engagement. Her work is based in Melbourne, Victoria, Australia. Abi plays a crucial role in connecting fitness studios and wellness providers with ClassPass users, ensuring a seamless experience for both parties.
Education and Expertise
Abi D. holds a BA (HONS) in French, Spanish, and European Studies from the University of the West of England, which she completed from 1997 to 2001. She also achieved A-Levels in French, Spanish, and English Literature at Gorseinon Tertiary College from 1995 to 1997. Her foundational education includes completing GCSEs at St. Michael's Grammar School in Bryn, Llanelli, from 1989 to 1995.
Background
Before joining ClassPass, Abi D. accumulated diverse experience in the fitness and wellness industry. She worked as an Aerial Yoga Teacher at Virgin Active from 2014 to 2015. Following this, she held the position of Senior Regional Marketing Specialist at MINDBODY, Inc. from 2015 to 2020, where she focused on marketing strategies in the Sydney Metro area. Abi also served as Client Services & Billing Manager at FitGrid for one year before her current role.
Achievements
Abi D. has successfully led significant initiatives in her career, including the Bold Tour in February 2020, where she surpassed the attendance goal by 25%. In her role at MINDBODY, she was responsible for optimizing app listings and pricing strategies for partners in the Australian market. Additionally, she acted as the local lead for global experiential events like Mindbody University and Bold Tour, showcasing her leadership and organizational skills.
Previous Work Experience
Prior to her current position, Abi D. worked at lululemon athletica Australia & New Zealand as an Assistant Manager from 2013 to 2014. She also held the role of Product and Process Manager, APAC at Epsilon from 2008 to 2013. These roles contributed to her extensive background in marketing, client services, and operational management within the fitness and wellness sectors.