Allie Mairs
About Allie Mairs
Allie Mairs serves as the General Manager for Australia and New Zealand at ClassPass, where she has significantly expanded the company's market presence since 2014. She holds a Bachelor's degree in Marketing from the University of Northern Iowa and is a certified yoga instructor.
Work at ClassPass
Allie Mairs serves as the General Manager for ClassPass in Australia and New Zealand. She has held this position since 2014, overseeing operations from Sydney, New South Wales. In her role, she has implemented a growth strategy that significantly expanded ClassPass's market presence in the region. Mairs has also played a key role in optimizing the region's profit and loss management, ensuring financial health and sustainability. Additionally, she leads the Sales and Account Management teams to achieve regional targets, contributing to the overall success of the organization.
Education and Expertise
Allie Mairs earned her Bachelor's degree in Marketing from the University of Northern Iowa, where she studied from 2005 to 2009. In addition to her formal education, she completed a 200-hour Yoga Instructor training program at Pure Yoga, focusing on Iyengar Alignment and Vinyasa Sequencing from 2012 to 2013. This diverse educational background equips her with a blend of marketing acumen and wellness expertise, enhancing her leadership capabilities in the fitness industry.
Previous Experience
Before joining ClassPass, Allie Mairs worked as a Sales Advisor at Equinox from 2011 to 2014. In this role, she gained valuable experience in sales and customer service within the fitness sector. Additionally, she served as a Sales Manager at Xtreme Trips for 10 months in 2011, where she further developed her sales skills and management experience. These positions provided her with a solid foundation for her current role at ClassPass.
Key Contributions
Allie Mairs has been instrumental in driving ClassPass's growth in Australia and New Zealand. Her implementation of a growth strategy has expanded the company's market presence significantly. Furthermore, her leadership in optimizing profit and loss management has contributed to the region's financial performance. Mairs's efforts in leading the Sales and Account Management teams have also been crucial in meeting and exceeding regional targets.