Camilla Herlin
About Camilla Herlin
Camilla Herlin is a Senior Marketing Manager at ClassPass, overseeing marketing initiatives across eight European countries since 2020. She holds a Bachelor's Degree in Strategic Communication from Lund University and has extensive experience in marketing and communications.
Work at ClassPass
Camilla Herlin serves as the Senior Marketing Manager for Europe at ClassPass, a position she has held since 2020. Based in Stockholm, Sweden, she leads marketing initiatives across eight European countries, including Sweden, Norway, Denmark, Finland, The Netherlands, France, Spain, and Portugal. Her role involves developing and implementing marketing strategies aimed at enhancing brand presence and driving customer engagement in these diverse markets.
Education and Expertise
Camilla Herlin has a strong educational background in strategic communication. She earned a Bachelor’s Degree from Lund University, where she studied from 2012 to 2015. Additionally, she completed a Vocational diploma in Strategic Communication at Berghs School of Communication from 2015 to 2016. Her studies also include a Bachelor’s Degree from Concordia University in 2014 and various English language courses at EF International School of English in both Honolulu and Miami.
Background
Before joining ClassPass, Camilla Herlin gained diverse experience in marketing and communications. She worked as a Marketing Manager at Vitamin Well AB from 2014 to 2020, where she focused on brand development. Her earlier roles include being a Writer at Stratkom from 2015 to 2016, a Communications Intern at Tictail in 2016, and a Planner Intern at King in 2014. She also served as an Operative Project Manager at Herlin Widerberg from 2010 to 2011.
Specialization in Growth Marketing
Camilla Herlin specializes in 360 Growth Marketing, emphasizing acquisition, retention, and monetization strategies. This expertise allows her to create comprehensive marketing plans that address various aspects of customer engagement and business growth. Her focus on these areas supports her current role at ClassPass, where she aims to enhance the company's market presence across Europe.