Carmen Liu
About Carmen Liu
Carmen Liu is a Senior Global B2B Marketing Manager at ClassPass, where she has worked since 2018. With a background in digital marketing and a focus on market expansion in the Asia-Pacific region, she has successfully managed partnerships and marketing strategies across multiple countries.
Work at ClassPass
Carmen Liu has been serving as the Senior Global B2B Marketing Manager at ClassPass since 2018. In this role, she manages relationships with over 200 fitness partners, influencers, and global brands. Liu explores market fit and expansion opportunities across the Asia-Pacific region, working with cross-functional teams in more than 10 countries across four time zones. Her responsibilities include directing photoshoots and designing graphics utilized in various regions.
Previous Experience in AdTech and Marketing
Before joining ClassPass, Carmen Liu held the position of Director - AdTech SaaS for Influencer Marketing at Influicity from 2014 to 2017. During her tenure, she successfully acquired a competitor within three months by developing localized market strategies. Additionally, she worked at Universal Music Group in Digital and International Marketing for one year in 2014. Liu also served as Digital Marketing Manager at MavSocial from 2017 to 2018, focusing on social media SaaS.
Education and Expertise
Carmen Liu holds a Bachelor of Arts (B.A.) Honours degree in Psychology and Music from Queen's University. She also completed a Post-Graduate program in Marketing Management at Seneca College. Her educational background supports her expertise in marketing strategies and digital marketing, which she has applied throughout her career in various roles.
Professional Skills and Responsibilities
In her current role at ClassPass, Carmen Liu is responsible for managing a diverse portfolio of fitness partners and global brands. She explores market fit and expansion opportunities, showcasing her ability to adapt marketing strategies to different regions. Liu's role requires collaboration with cross-functional teams and the management of projects across multiple time zones, highlighting her organizational and leadership skills.