Cathy Z. Wang
About Cathy Z. Wang
Cathy Z. Wang is a Lifecycle Program Manager at ClassPass, with a background in digital marketing and event marketing. She holds a Bachelor's degree in Marketing and Management Information Systems from Northeastern University and has developed skills in climbing coaching and culinary arts.
Work at ClassPass
Cathy Z. Wang currently serves as a Lifecycle Program Manager at ClassPass. She has been in this role since 2023, contributing to the company's marketing strategies and customer engagement initiatives. Her responsibilities include managing lifecycle marketing campaigns and optimizing customer experiences through data-driven insights.
Previous Experience
Cathy has a diverse background in marketing and customer engagement. She worked at EmblemHealth as a Digital Marketing Campaign Specialist from 2021 to 2023. Prior to that, she was an Email Marketing Specialist at DEFINITION 6 for six months in 2021. Her earlier roles include Partner Marketing at ServiceNow in 2019 and Event Marketing and Demand Gen Co-op at Cobalt.io from 2020 to 2021.
Education and Expertise
Cathy holds a Bachelor's degree in Marketing and Management Information Systems from Northeastern University, where she studied from 2017 to 2021. She possesses strong proficiency in Adobe Creative Cloud and has expertise in using Salesforce Marketing Cloud for digital marketing initiatives. These skills enhance her capabilities in managing marketing campaigns effectively.
Background and Interests
Cathy has a varied background that includes experience in the culinary field, showcasing her creativity and passion for cooking. Additionally, she is developing skills as a climbing coach, indicating her interest in outdoor sports and coaching. She is also passionate about networking and enjoys engaging in conversations to expand her professional connections.
Early Career
Cathy began her career as a Barista at Starbucks, where she worked for one year from 2018 to 2019. This early experience in customer service laid the foundation for her subsequent roles in marketing and customer engagement.