Delaney L.
About Delaney L.
Delaney L. is a Design Manager at ClassPass, where she has worked since 2018. She has a background in graphic design and communication design, with previous roles at Superunion, SoFi, and Gensler.
Current Role at ClassPass
Delaney L. serves as a Design Manager at ClassPass, a position held since 2018. In this role, she designs advertisements, emails, and app and website assets aimed at enhancing brand awareness and driving conversion-focused campaigns. Delaney collaborates closely with marketing channel owners to develop strategic creative tests and iterates on successful advertising strategies. She also manages junior designers and interns, emphasizing art direction and their professional development.
Previous Experience in Design
Prior to her current role, Delaney L. worked at Superunion as a Designer from 2016 to 2018 in the Greater New York City Area. She also held the position of Graphic Designer at SoFi from 2015 to 2016 in San Francisco. Earlier in her career, she completed a two-month internship at Ziba Design in 2013, focusing on communication design. Additionally, she worked as a Junior Graphic Designer at Gensler for six months in 2014.
Education and Academic Achievements
Delaney L. earned her Bachelor of Fine Arts (BFA) in Communication Design from Washington University in St. Louis, graduating Magna Cum Laude in 2014. Her education laid the foundation for her career in design, equipping her with the skills necessary for her various roles in the industry.
Art Direction and Production Skills
Delaney L. has experience in art direction and production, managing video and photoshoots with budgets that range from no budget to $400,000 annually. This experience highlights her ability to oversee creative projects from conception to execution, ensuring alignment with brand objectives.
Creative Development and Resource Management
In her role at ClassPass, Delaney L. develops creative direction for campaigns that target consumer, B2B, and corporate audiences. She also creates internal resources, organizational systems, and training materials focused on ClassPass brand and imagery, contributing to the overall effectiveness of the design team.