Erin (Ahern) Archibald
About Erin (Ahern) Archibald
Erin (Ahern) Archibald is a Copywriting Manager at ClassPass, where she has worked since 2023. She has extensive experience in managing brand voice across various channels and has contributed to campaigns for notable brands such as Modelo, Morton Salt, and Tyson.
Work at ClassPass
Erin Archibald currently serves as the Copywriting Manager at ClassPass, a position she has held since 2023. In this role, she is responsible for managing the brand's voice across various channels, including digital, social media, and email. Prior to her current role, she worked as the Lead Copywriter at ClassPass from 2021 to 2023, where she contributed to the development of integrated campaigns that enhanced the brand's presence.
Education and Expertise
Erin Archibald earned her Bachelor’s Degree in Strategic Communications from the University of Wisconsin-Madison School of Journalism and Mass Communication. Additionally, she studied at The Second City, where she completed an Accelerated Writing program. Her educational background provides her with a strong foundation in communication strategies and creative writing.
Background in Copywriting
Erin Archibald has extensive experience in copywriting, having worked at Ogilvy for a total of five years from 2016 to 2021. During her time at Ogilvy, she was involved in various projects that required managing brand voice and developing creative content. She briefly worked as a Copywriter at Ogilvy for two months in 2016, before returning to the agency for a longer tenure.
Campaign Contributions
Throughout her career, Erin Archibald has contributed to the creative direction for several notable brands, including Mindbody, Grainger, Workday, CDW, and James Hardie. She has also worked on integrated campaigns and public relations stunts for brands such as Modelo, Morton Salt, and Tyson, showcasing her ability to manage brand messaging across multiple platforms.