Ingrid Chang
About Ingrid Chang
Ingrid Chang is the Director of Lifecycle Marketing at ClassPass, where she has worked since 2022. She has extensive experience in marketing and user acquisition, having held various roles at companies such as ClassPass, GREE International, and Postmates.
Current Role at ClassPass
Ingrid Chang currently serves as the Director of Lifecycle Marketing at ClassPass, a position she has held since 2022. In this role, she is responsible for developing and executing marketing strategies aimed at enhancing customer engagement and retention. Her focus includes optimizing communication channels and improving user experience to drive growth within the ClassPass platform.
Previous Experience at ClassPass
Ingrid Chang has held multiple roles at ClassPass. She worked as the Senior Marketing Manager for Mobile App Strategy from 2019 to 2020, where she focused on user acquisition and engagement strategies for the mobile application. Later, she advanced to Head of Lifecycle Marketing from 2021 to 2022, overseeing initiatives to enhance customer lifecycle management before assuming her current position.
Career Background in User Acquisition
Ingrid Chang has extensive experience in user acquisition across various companies. She worked at GREE International, Inc. as a User Acquisition specialist from 2014 to 2015. She then joined Postmates, where she served as a Growth Analyst from 2015 to 2016 and later as a User Acquisition Manager from 2017 to 2018. Additionally, she held the position of Senior User Acquisition Manager at Yousician from 2018 to 2019.
Educational Background
Ingrid Chang studied at the University of California, Berkeley, where she earned a Bachelor of Arts degree in Political Economy and Legal Studies. Her studies spanned from 2010 to 2014, providing her with a strong foundation in analytical thinking and economic principles that she applies in her marketing career.
Early Career at Twilio Inc.
Ingrid Chang began her career at Twilio Inc., where she held two positions. She started as a Marketing Intern in 2013 for three months, followed by a role as a Marketing Associate from 2013 to 2014. These early experiences contributed to her understanding of marketing strategies and user engagement.