Javier Araya Kopaitic
About Javier Araya Kopaitic
Javier Araya Kopaitic serves as the General Manager for ClassPass in Latin America, leveraging his extensive experience in strategic sales and business development across various industries. He has a strong background in leadership and entrepreneurship, having founded MuvPass and held key positions in companies such as Finning South America.
Work at ClassPass
Javier Araya Kopaitic serves as the General Manager for LATAM at ClassPass, a position he has held since 2020. He oversees operations in Brazil and previously managed Spanish South America for four months in 2020. His role involves strategic leadership and the implementation of business development initiatives tailored to the subscription services and fitness sectors. Under his management, ClassPass has focused on growth marketing and enhancing customer engagement within the region.
Education and Expertise
Javier studied at the Pontificia Universidad Católica de Chile, where he completed a Diplomatura in Empresa, gestión, marketing y disciplinas afines in 2014. He also holds a degree in Ingeniería industrial from Universidad de los Andes, which he achieved from 2004 to 2010. His educational background supports his expertise in strategic sales, negotiation, and growth marketing, complemented by his hands-on experience in various industries.
Background
Javier has a diverse professional background, having worked as a New Business Development Engineer at Finning South America from 2010 to 2011. He founded and served as CEO of MuvPass from 2016 to 2020, where he gained experience in the fitness and wellness sector. His early entrepreneurial efforts included launching his first company in his early 20s, which resulted in a successful exit.
Achievements
Javier has demonstrated success in designing and implementing scalable strategies across various sectors, including subscription services, e-commerce, and consumer electronics. He possesses extensive leadership experience, focusing on hiring, managing, and mentoring high-performing teams. His approach emphasizes the belief that a business's success is intrinsically linked to its people, which informs his leadership style and strategic decisions.