Kailah Buchholtz
About Kailah Buchholtz
Kailah Buchholtz is a Digital Marketing Associate at ClassPass, where she has worked since 2023. She holds degrees in Business Administration and International Business from Cuesta College and UC San Diego, respectively.
Work at ClassPass
Kailah Buchholtz serves as a Digital Marketing Associate at ClassPass, a position she has held since 2023. In this role, she builds and executes content calendars and social campaigns using project management tools such as Asana and Sprout Social. She manages the US influencer network, overseeing onboarding, negotiation, reporting, and maintaining long-term relationships with partners. Additionally, she collaborates with the Customer Experience team to monitor customer sentiment and provide feedback for customer experience responses. Kailah also leads brainstorming sessions for global social content, evaluates trends, and supports paid social media amplification efforts across platforms like Instagram, Facebook, and TikTok.
Education and Expertise
Kailah Buchholtz studied at Cuesta College, where she earned an Associate of Science in Business Administration and Management from 2016 to 2020. She furthered her education at UC San Diego, completing a degree in International Business from 2020 to 2022. Her academic background provides her with a solid foundation in business principles and marketing strategies, which she applies in her current role at ClassPass.
Previous Work Experience
Before joining ClassPass, Kailah held various positions that contributed to her marketing expertise. She worked as a Marketing Associate at Mode Humana for two months in 2021 and as an Acquisition Marketing Intern at Mindbody from 2022 to 2023. Additionally, she served as a College Readiness Coach/Assistant at Cal-SOAP and worked as a Student Ambassador at The Basement UC San Diego. Her early career included roles as an Office Assistant at 5 Star Medical Inc. and as a Barista at Starbucks.
Skills in Digital Marketing
Kailah Buchholtz possesses a range of skills in digital marketing, particularly in content creation and social media management. She plans and executes content across various social channels, collaborating with Partnerships and Creative teams to highlight ClassPass businesses. She is adept at collecting user-generated content for the Creative team, building a content library for ClassPass channels. Additionally, she manages influencer affiliate networks on the Everflow platform, supporting brand partnerships and ambassador programs.