Karen Bonfort Pereira
About Karen Bonfort Pereira
Karen Bonfort Pereira is a Marketing Manager specializing in Lifecycle Marketing at ClassPass since 2021. With a diverse background in digital marketing and data analytics, she has coordinated marketing strategies across 34 countries and holds multiple certifications in her field.
Current Role at ClassPass
Karen Bonfort Pereira has served as the Marketing Manager, Lifecycle at ClassPass since 2021. In this role, she manages lifecycle marketing actions across 34 countries, showcasing her capability in handling international marketing strategies. Her responsibilities include developing and optimizing various marketing campaigns aimed at increasing customer lifetime value (LTV), which demonstrates her expertise in enhancing brand performance in a global context.
Previous Experience in Marketing
Before her current position, Karen held various roles in marketing and media. She worked as a Marketing Associate at ClassPass from 2019 to 2021. Prior to that, she was a Senior Coordinator in Deal and Rights Management at Fox Networks Group from 2018 to 2019. Her experience also includes working as a Content Sales Coordinator at Fox Networks Group from 2014 to 2018 and as an Asistente de Medios at Starcom and Initiative in 2011 and 2012, respectively.
Education and Certifications
Karen has a solid educational background in marketing and data analytics. She studied Publicidad at INACAP, earning her degree as a Publicista from 2007 to 2010. She further enhanced her skills at Coderhouse, where she completed certifications in Data Analytics and SQL from 2021 to 2022. Additionally, she studied at Academia Adity, achieving the Especialista en Google certification from 2019 to 2020. Her certifications in Google Display and Search, as well as Google Analytics, reflect her proficiency in digital marketing.
Skills and Expertise
Karen possesses expertise in coordinating and executing marketing activities that align with strategic and commercial guidelines. Her skills include managing lifecycle marketing campaigns and optimizing customer engagement through various channels such as push notifications, in-app messages, and email campaigns. Her trilingual proficiency in Portuguese, English, and Spanish facilitates effective communication and stakeholder coordination in multinational environments.