Nina Bayatti
About Nina Bayatti
Nina Bayatti serves as the Director of Conversion Rate Optimization at ClassPass, where she has worked since 2019. She has extensive experience in digital marketing and optimization, having held various roles at ClassPass and THOMASNET.
Work at ClassPass
Nina Bayatti has been with ClassPass since 2018, holding multiple roles that reflect her expertise in conversion rate optimization and marketing. She began as a Conversion Lead, progressing to Senior Conversion Marketing Manager in 2019, and currently serves as the Director of Conversion Rate Optimization since 2020. Her tenure at ClassPass spans over five years, during which she has contributed significantly to the company's marketing strategies in the Greater New York City Area.
Previous Experience at THOMASNET
Before joining ClassPass, Nina Bayatti worked at THOMASNET for four years, from 2014 to 2018. During her time there, she held various positions, including Content Marketing Project Manager, Digital Marketing Strategist, and Conversion Optimization Team Leader. These roles allowed her to develop a strong foundation in digital strategy and content marketing, enhancing her skills in conversion optimization.
Education and Expertise
Nina Bayatti holds a Bachelor of Arts degree in journalism and economics from New York University. She also studied at General Assembly, where she completed a program in Front-End Web Development. Her educational background, combined with her professional experience, has equipped her with a solid understanding of digital marketing, user experience, and website optimization.
Background in Media and Communications
Nina Bayatti has a diverse background in media and communications. She served as a Media Intern at the American Task Force on Palestine in 2011 and as a Managing Editor for The Gazelle, NYU Abu Dhabi's first student newspaper, in 2013. Additionally, she worked as a Communications Intern at The College Board in 2012. These experiences have contributed to her strong communication skills and understanding of media strategies.
Role as Resident Assistant at NYU
During her studies at New York University Abu Dhabi, Nina Bayatti was selected as one of five students to serve as a Resident Assistant at the World Honors College. This role involved supporting fellow students and fostering a positive living environment, showcasing her leadership and interpersonal skills during her academic tenure.