Robin Tesfaye
About Robin Tesfaye
Robin Tesfaye serves as the Head of Brand Marketing at ClassPass, where she has worked since 2021. With extensive experience in marketing roles at various companies, including Gympass and Equinox, she has successfully led initiatives that enhanced brand visibility and engagement.
Current Role at ClassPass
Robin Tesfaye serves as the Head of Brand Marketing at ClassPass since 2021. In this role, she leads a team of brand marketers and strategists, focusing on enhancing brand health metrics. She has developed and executed brand campaigns that have significantly increased ClassPass's visibility and engagement on a global scale. Additionally, she has implemented innovative social media strategies to improve the company's online presence and customer interaction.
Previous Experience at Gympass
Prior to her current role, Robin Tesfaye worked at Gympass, where she held two positions. She served as Senior Director of Marketing from 2019 to 2021 and as Director of Integrated Marketing from 2018 to 2019. During her tenure, she contributed to marketing strategies that supported Gympass's growth in New York, United States.
Marketing Background at Equinox
Robin Tesfaye has a significant background in marketing from her time at Equinox. She worked as Senior Manager of International Marketing from 2015 to 2016 and later as Associate Marketing Director, International, from 2016 to 2018. Her roles involved developing marketing initiatives that catered to diverse international markets.
Educational Qualifications
Robin Tesfaye holds a Master of Business Administration (MBA) from NYU Stern School of Business, where she studied Business, Management, Marketing, and Related Support Services from 2018 to 2020. She also earned a Bachelor of Arts (BA) in Mass Communication/Media Studies from King's College London, studying from 2002 to 2006.
Early Career and Other Roles
Robin Tesfaye began her career in digital media, working as a Digital Media Intern at Guardian News & Media in 2006. She later held various marketing roles, including Digital Communications Associate at Guardian News & Media, Brand Marketing Coordinator at Boots UK, and Marketing Manager at Sakara Life. Her diverse experience spans digital marketing, brand management, and e-commerce.