Roger Cruz
About Roger Cruz
Roger Cruz is a Senior Marketing Technologist with extensive experience in marketing automation and customer intelligence. He currently serves as Executive Vice President at Bauer MBA Society and has held various roles in notable companies, including Transcarent and BBVA Compass.
Current Role at ClassPass
Roger Cruz serves as a Senior Marketing Technologist at ClassPass, a position he has held since 2022. His role involves leveraging marketing technology to enhance customer engagement and optimize marketing strategies. Cruz works remotely, contributing to the company's efforts in delivering innovative fitness solutions.
Experience at Bauer MBA Society
Since 2022, Roger Cruz has been the Executive Vice President of the Bauer MBA Society. In this role, he oversees various initiatives aimed at enhancing the educational experience for MBA students. His leadership is focused on fostering community engagement and professional development opportunities within the society.
Previous Marketing Automation Roles
Roger Cruz has extensive experience in marketing automation, having worked as a Marketing Automation Manager at Transcarent from 2021 to 2022, and at Homebase from 2018 to 2020. He also held a similar position at LifeStance Health from 2020 to 2021. In these roles, he developed and implemented marketing automation strategies to improve customer outreach and engagement.
Educational Background
Roger Cruz studied at the University of Houston, where he obtained a Master of Business Administration (MBA) in Management Information Systems from 2022 to 2023. He also earned a Bachelor of Business Administration (B.B.A.) in the same field from 2012 to 2015. His education has equipped him with a strong foundation in business and technology.
Professional Journey
Roger Cruz's professional journey includes diverse roles across various industries. He worked as a Customer Intelligence Team Lead at BBVA Compass from 2016 to 2018, and as a BIS Analyst II at Southwestern Energy for a brief period in 2015. His early career included positions as a Business Analyst at Molecule Software and as an ERP Analyst at LINN Energy, LLC.