Shay Toney
About Shay Toney
Shay Toney is an Acquisition Marketing Manager at ClassPass, with a background in digital marketing and business development. She has previously held positions at Ansira, Oracle, and David's Bridal, and holds a Bachelor of Business Administration from the University of Georgia.
Current Role at ClassPass
Shay Toney serves as the Acquisition Marketing Manager at ClassPass, a position held since 2023. In this role, Toney is responsible for developing and executing marketing strategies aimed at acquiring new customers. This position follows a year as a Digital Marketing Specialist at ClassPass, where Toney focused on digital marketing initiatives. The transition to Acquisition Marketing Manager reflects a career progression within the company, showcasing Toney's growing expertise in marketing.
Previous Experience at Ansira
Prior to joining ClassPass, Shay Toney worked at Ansira as a Digital Marketing Analyst from 2020 to 2022. During this two-year tenure in the Atlanta Metropolitan Area, Toney developed skills in digital marketing analytics, contributing to data-driven marketing strategies. This experience laid a strong foundation for subsequent roles in marketing, particularly in understanding consumer behavior and campaign performance.
Experience at Oracle
Shay Toney was employed at Oracle as a Business Development Representative from 2018 to 2020 in Santa Monica, CA. This role involved client relationship management and sales strategy development, providing Toney with valuable experience in the technology sector. The skills acquired during this period contributed to Toney's overall marketing and sales expertise.
Educational Background
Shay Toney holds a Bachelor of Business Administration (BBA) from the University of Georgia - Terry College of Business, where Toney studied Business Administration and Management from 2014 to 2017. Additionally, Toney completed a Certificate in Business Analytics from Harvard Business School Online in 2019. Toney also participated in a dual enrollment program at Georgia Gwinnett College from 2013 to 2014, further enhancing academic credentials.
Early Career at David's Bridal
Before transitioning into marketing roles, Shay Toney worked as a Sales Associate at David's Bridal from 2015 to 2018 in the Athens, Georgia Area. This position provided foundational sales experience and customer service skills, which have been beneficial in Toney's subsequent marketing career. The blend of sales and marketing expertise has been a significant aspect of Toney's professional development.