Stephanie Cancio
About Stephanie Cancio
Stephanie Cancio is a Senior Regional Marketing Manager for APAC at ClassPass, with extensive experience in digital marketing and brand management across various companies in the region. She has previously held marketing roles at Uber, Circles.Life, and PLDT, and has a strong educational background including studies at Harvard Business School Online.
Current Role at ClassPass
Stephanie Cancio serves as the Senior Regional Marketing Manager for APAC at ClassPass. She has held this position since 2021 and is responsible for overseeing marketing strategies across the Asia-Pacific region. Her role involves executing initiatives aimed at increasing user engagement and retention, particularly in the post-COVID landscape. She has successfully implemented local lifecycle communications to encourage users to return to paid plans.
Previous Experience at ClassPass
Prior to her current role, Stephanie was the Regional Marketing Lead for APAC at ClassPass from 2019 to 2021. In this capacity, she launched partnerships with fitness studios such as Fitness First and Virgin Active, which resulted in significant reservation rates for key clients in the region. She also managed influencer marketing, growing the APAC influencer network by 56% in 2021.
Work History at Uber
Stephanie Cancio worked at Uber in various marketing roles. She began as a Brand and Campaigns Associate from 2016 to 2018 in the Philippines, followed by a position as Marketing Manager - Brand and Campaigns for four months in 2018. Her experience at Uber involved developing and executing marketing campaigns that enhanced brand visibility and user engagement.
Educational Background
Stephanie holds a Bachelor of Science in Management from Ateneo de Manila University, where she studied from 2008 to 2012. She furthered her education at WFI - Ingolstadt School of Management for one year in 2010-2011. Additionally, she completed an Executive Education program in Leadership and Strategy at Harvard Business School Online in 2017.
Marketing Expertise and Achievements
Stephanie has demonstrated expertise in digital marketing and brand management throughout her career. She established a User Research Process to standardize insight-gathering through surveys, collaborating with Alchemer and internal teams. Her efforts in managing social media have led to a 15% increase in engagement rates across APAC markets, showcasing her ability to adapt strategies to changing market conditions.