Vinícius Zirondi
About Vinícius Zirondi
Vinícius Zirondi is a Senior Marketing Manager for ClassPass in the Latam region, with extensive experience in digital marketing across Brazil, Latin America, and the United States. He has held various marketing roles in notable companies and possesses a strong educational background in advertising, digital marketing, and business management.
Current Role at ClassPass
Vinícius Zirondi serves as the Senior Marketing Manager for the Latam region at ClassPass. He has held this position since 2022, working from São Paulo, Brazil. In this role, he is responsible for aligning cross-functional marketing efforts to achieve business objectives specific to the Latin American market. He generates reports for the senior leadership team, providing insights and updates on marketing performance and strategies.
Previous Experience in Digital Marketing
Prior to his current role, Vinícius Zirondi accumulated extensive experience in digital marketing across various organizations. He worked as a Digital Marketing Manager at DKMS US from 2018 to 2021, and at Ai Media Group for seven months in 2021. His earlier experience includes a year at Pellicano Marketing & Communications in 2017. Additionally, he operated as a Digital Marketing Consultant from 2018 to 2021, further solidifying his expertise in the field.
Educational Background
Vinícius Zirondi holds a Bachelor of Arts degree in Advertising from Universidade Anhembi Morumbi, where he studied from 2001 to 2004. He furthered his education with an Advanced Diploma in Digital Marketing from New York University in 2017. Additionally, he completed a Post-Graduate Degree in Business Management with an emphasis in Marketing at ESPM Escola Superior de Propaganda e Marketing from 2008 to 2009, and a Specialization in Finance in 2011.
Multicultural Experience
Vinícius Zirondi has a strong multicultural background, having worked across Brazil, Latin America, and the United States. This diverse experience enhances his understanding of various markets and consumer behaviors. His roles have included positions in São Paulo and New York, contributing to his comprehensive knowledge of regional marketing dynamics.
Skills and Expertise
Vinícius Zirondi possesses a proven track record in several key areas of digital marketing. His expertise includes digital strategy, acquisition campaigns, content planning, customer relationship management (CRM), retail, and branding. He is fluent in English and Spanish, and is a native Portuguese speaker, which supports his ability to engage with diverse audiences.