Robin Simkins
About Robin Simkins
Robin Simkins serves as the Senior Director of Culture and Employer Brand at ClassWallet, where she has worked since 2024. With extensive experience in marketing and leadership roles across various companies, she has a strong focus on diversity and inclusion initiatives.
Work at ClassWallet
Robin Simkins currently holds multiple roles at ClassWallet, including Senior Director of Culture and Employer Brand, Director of Brand, and Senior Director of Corporate Marketing. Since joining the company in 2023, Simkins has focused on enhancing the company's culture and employer branding while leading corporate marketing initiatives. The position allows for a remote work environment based in Chicago, Illinois. Simkins has been instrumental in driving diversity and inclusion initiatives within the organization.
Previous Experience in Marketing
Prior to ClassWallet, Robin Simkins held several significant marketing positions. She served as Vice President of Marketing at TopstepTrader from 2018 to 2021 and as SVP of Marketing at Cision for nine months in 2015. Simkins also worked as SVP of Customer Success at PowerReviews from 2016 to 2017. Her earlier roles include Director of Marketing and ECommerce at Classified Ventures and Chief Marketing Officer at Alto. These positions have contributed to her extensive expertise in both B2B and B2C marketing strategies.
Educational Background
Robin Simkins has a diverse educational background. She earned a Juris Doctor (J.D.) from the University of Pittsburgh School of Law, completing her studies from 1989 to 1992. She also holds a Bachelor of Arts (B.A.) in American Institutions from the University of Wisconsin-Madison, where she studied from 1985 to 1989. Additionally, Simkins participated in the Semester at Sea program in 1988, which provided her with a global perspective through an abroad study experience.
Skills and Expertise
Robin Simkins possesses a range of skills relevant to her roles in marketing and leadership. She has expertise in SEO/SEM, product and website development, programmatic media, and demand generation. Simkins has a strong background in change management and strategic planning, which supports her ability to lead global teams effectively. Her focus on diversity and inclusion initiatives further enhances her leadership capabilities.
Career Timeline
Robin Simkins has built a robust career in marketing and leadership over the years. She began her professional journey as a Marketing Manager at Ameritech in 1995. Afterward, she progressed through various roles, including Senior Marketing Manager at Classified Ventures and Director of Marketing and ECommerce. Her career includes significant tenures at Cision, PowerReviews, TopstepTrader, and Alto, culminating in her current positions at ClassWallet.