Caitlin Geenen
About Caitlin Geenen
Caitlin Geenen serves as the Director of Sales Enablement at Classy, where she has been since 2023. With a background in sales training and enablement, she has held various roles in organizations such as ClearVoice, Houzz, and Wrike, contributing to the development of training programs and sales strategies.
Work at Classy
Caitlin Geenen has been serving as the Director of Sales Enablement at Classy since 2023. In this role, she has designed and executed sales kickoffs and ad hoc Business Reviews. She has developed and managed Classy's learning roadmap, integrating industry best practices and trends. Geenen has also monitored, analyzed, and communicated the effectiveness of training programs using sales data and key performance indicators (KPIs). Additionally, she has led the development and execution of training content and certifications in collaboration with various leadership teams, including Sales, Post-Sales, Sales Operations, Product, and Marketing.
Previous Experience
Before joining Classy, Caitlin Geenen held several positions in sales enablement and strategy. She worked as the Head of Enablement & Sales Strategy at ClearVoice for eight months in 2022. Prior to that, she served as the Director of Global Enablement at Gloat for eight months from 2022 to 2023. Geenen also worked at Wrike as the Global Sales Enablement Manager in 2020 and as the Sales Development Manager from 2019 to 2020. Her earlier roles include Sales Trainer and Account Executive at Houzz, as well as an Outside Sales Representative at R.S. Hughes.
Education and Expertise
Caitlin Geenen studied at Louisiana Tech University, where she earned a Bachelor of Arts degree in Journalism with a minor in English from 2005 to 2009. She also attended Torrey Pines High School from 2001 to 2005. Geenen's educational background has equipped her with skills relevant to sales enablement and training, contributing to her effectiveness in her current role.
Career Development
Throughout her career, Caitlin Geenen has focused on building processes and programs that distill best practices across organizations. Her work has involved monitoring and analyzing training effectiveness, which has allowed her to make data-driven decisions. Geenen's experience spans various roles, showcasing her ability to adapt and lead in different capacities within sales and enablement.