Dara Daly
About Dara Daly
Dara Daly is a Senior Manager of Digital Marketing and SEO at Classy, where she has worked since 2024. She has held various marketing roles across multiple companies, including positions at Dynadot, ArcherPoint, and Seer Interactive, and has a Bachelor of Science in Marketing from the University of Minnesota.
Current Role at Classy
Dara Daly currently serves as the Senior Manager of Digital Marketing and SEO at Classy, a position she has held since 2024. In this role, she focuses on enhancing the company's digital marketing strategies and optimizing its online presence. Her responsibilities include improving organic reach through SEO practices and managing social media to strengthen the brand's visibility.
Previous Experience in Digital Marketing
Dara has a diverse background in digital marketing, having worked in various roles across multiple organizations. Prior to her current position, she was the Lead Digital Marketing Manager at Classy from 2022 to 2023. She also held roles such as Marketing Analyst at ArcherPoint from 2014 to 2016, and as a Paid Media Account Manager at Seer Interactive from 2019 to 2021, where she managed advertising strategies to drive sales and leads.
Internship Experience
Dara began her career with internships that provided foundational experience in marketing. She worked as a Marketing Intern at Dynadot for three months in 2013 and later at Versique Search & Consulting in 2014. These roles allowed her to develop essential skills in digital marketing and analytics early in her career.
Education and Expertise
Dara holds a Bachelor of Science degree in Marketing from the University of Minnesota - Carlson School of Management, where she studied from 2011 to 2014. Her academic background complements her professional experience, equipping her with the knowledge to optimize advertising efforts and enhance customer retention through email marketing campaigns.
Entrepreneurial Venture
In addition to her corporate roles, Dara was the owner of Botanic Balm from 2018 to 2021. This entrepreneurial experience provided her with insights into eCommerce marketing and business management, further enhancing her skill set in the digital marketing landscape.