Elizabeth Ruikka
About Elizabeth Ruikka
Elizabeth Ruikka serves as the Senior Director of Growth Marketing at Classy.org, where she focuses on educating nonprofits about digital marketing strategies. With a background in demand generation and customer marketing, she advocates for the integration of marketing strategies to improve effectiveness.
Current Role at Classy.org
Elizabeth Ruikka serves as the Senior Director of Growth Marketing at Classy.org, a position she has held since 2022. In this role, she focuses on educating nonprofits about the evolving digital landscape, aiming to help them reach a broader audience of supporters. Her responsibilities include advocating for the integration of brand and demand marketing strategies to enhance overall marketing effectiveness. She emphasizes collaboration between demand and digital marketing teams, as well as product marketing, to achieve successful outcomes.
Previous Experience at Classy.org
Elizabeth Ruikka has held multiple positions at Classy.org, contributing to her extensive experience in marketing. She worked as a Senior Marketing Associate for six months in 2016, followed by a role as Marketing Associate from 2014 to 2016. She then advanced to the position of Marketing Manager, Demand Generation, from 2018 to 2021, and served as Director of Demand Generation & Customer Marketing from 2021 to 2022. Her tenure at Classy.org has provided her with a comprehensive understanding of marketing strategies tailored for the nonprofit sector.
Education and Expertise
Elizabeth Ruikka earned her Bachelor of Arts (B.A.) in Communication and Media Studies from the University of San Diego. Her educational background supports her expertise in marketing, particularly in the context of nonprofit organizations. This foundation has equipped her with the skills necessary to navigate and educate others about the complexities of digital marketing.
Early Career Background
Before her extensive career at Classy.org, Elizabeth Ruikka gained experience in various roles. She worked as a Corporate Communications Coordinator at ACTIVE Network from 2013 to 2014. Additionally, she served as a Legal Intern at Seismic Exchange, Inc. in 2011. These early positions contributed to her professional development and understanding of communication and marketing practices.