Rebecca Maestas
About Rebecca Maestas
Rebecca Maestas serves as the Executive Director of Marketing at Clear Cannabis Inc., where she oversees brand evolution and marketing strategies. With over a decade of experience in the cannabis industry, she has previously held significant roles at LivWell Enlightened Health and Dixie Brands Inc.
Work at Clear Cannabis
Rebecca Maestas serves as the Executive Director of Marketing at Clear Cannabis Inc., a position she has held since 2021. In this role, she oversees the brand evolution for Clear Cannabis Inc.’s suite of products. Her responsibilities include leading marketing strategies that align with the company's goals and enhancing the brand's presence in the cannabis industry. Previously, she held the position of Vice President of Marketing at the same company, further solidifying her leadership in the organization.
Previous Experience in Cannabis Marketing
Before joining Clear Cannabis Inc., Rebecca Maestas worked at Dixie Brands Inc. as the Director of Marketing from 2013 to 2019. During her six years there, she contributed to the development and execution of marketing strategies that helped establish the brand in the competitive cannabis market. Additionally, she worked at LivWell Enlightened Health as Brand Development from 2019 to 2021, where she focused on enhancing brand identity and market reach in the Greater Denver Area.
Education and Expertise
Rebecca Maestas studied at the University of Massachusetts Amherst, where she earned a Bachelor of Science in Hospitality & Tourism Management. She also attended Boston University, completing a year of General Studies with an emphasis on the Interdisciplinary Core Curriculum. Her educational background supports her extensive expertise in marketing, particularly in the cannabis industry, where she has over a decade of experience. She specializes in market research, product development, creative marketing, packaging, and market positioning.
Background in the Cannabis Industry
Rebecca Maestas has over 13 years of experience in marketing, with a significant focus on the cannabis industry. Her career reflects a commitment to building strong retail and wholesale brands. Her passion for the cannabis sector is evident in her innovative and collaborative approach to business operations, which has contributed to her success in various marketing roles.