Amanda Korporaal, M.A.
About Amanda Korporaal, M.A.
Amanda Korporaal, M.A., serves as the Senior Marketing Manager at Clearwater Analytics, where she has worked since 2024. With a background in marketing and education, she has held various roles in demand generation and client marketing, and she also teaches as an Adjunct Instructor at Boise State University.
Current Role at Clearwater Analytics
Amanda Korporaal serves as the Senior Marketing Manager at Clearwater Analytics, a position she has held since 2024. In this role, she manages four distinct teams: Client Marketing, Creative Services, Marketing Operations, and Digital Marketing. She works cross-functionally with Sales, Product, and Client Servicing to enhance client engagement programs and events. Amanda utilizes data-driven decision-making to measure and report on marketing campaign performance, ensuring that strategies are informed by market trends and insights.
Previous Experience at Clearwater Analytics
Amanda Korporaal worked at Clearwater Analytics from 2017 to 2024. Initially, she served as a Demand Generation Specialist for three years, where she focused on generating leads and supporting marketing initiatives. Following this role, she became the Marketing Manager for Product & Client Marketing, serving for four years. During her tenure, she contributed to the development and execution of marketing strategies that supported product launches and client engagement.
Teaching Role at Boise State University
Since 2012, Amanda Korporaal has been an Adjunct Instructor at Boise State University. In this capacity, she teaches courses related to her expertise in communication and marketing. Her experience in both academia and industry allows her to provide practical insights to her students. Amanda previously worked as a Research Assistant at Boise State University for four months in 2012, further solidifying her connection to the institution.
Educational Background
Amanda Korporaal earned her Master of Arts (M.A.) in Organizational Communication from Boise State University, completing her studies from 2011 to 2014. Prior to this, she obtained a Bachelor of Arts (B.A.) in Mass Communication and Journalism from the same university, graduating in 2010. Her educational background provides a solid foundation for her roles in marketing and communication.
Event Management and Marketing Strategy
Amanda Korporaal runs an annual user conference that attracts over 600 attendees, showcasing her ability to manage large-scale events. She analyzes market trends and insights to inform and adapt marketing strategies, ensuring that her initiatives are aligned with industry demands. Her focus on client engagement and data-driven decision-making enhances the effectiveness of her marketing efforts.