Susan Ganeshan
About Susan Ganeshan
Susan Ganeshan serves as the Chief Marketing Officer at Clearwater Analytics, bringing over 20 years of experience in software marketing and leadership roles. She has previously held CMO positions at Clarabridge and Granicus, and has a strong background in product management and marketing strategies.
Current Role at Clearwater Analytics
Susan Ganeshan serves as the Chief Marketing Officer (CMO) at Clearwater Analytics, a position she has held since 2021. Based in the Washington DC-Baltimore Area, she is responsible for leading marketing strategies and initiatives that enhance the company's brand presence and market reach. Her role involves overseeing various marketing functions and ensuring alignment with the company's business objectives.
Previous Experience at Clarabridge
Prior to her current role, Susan Ganeshan was the CMO at Clarabridge from 2014 to 2017. During her tenure in Reston, Virginia, she developed and executed marketing strategies that contributed to the company's growth and visibility in the market. Her leadership helped establish Clarabridge as a key player in customer experience management.
Board Membership at Unanet
From 2016 to 2019, Susan Ganeshan served on the Board of Directors at Unanet, located in Dulles, Virginia. In this capacity, she provided strategic guidance and oversight, contributing to the company's governance and long-term planning efforts.
Expertise and Specializations
With over 20 years of experience in the software industry, Susan Ganeshan specializes in various marketing strategies, including SEO, brand marketing, and analyst relations. She has a strong background in product marketing, product management, and sales enablement. Her expertise extends to the Agile Development Lifecycle and commercialization processes, enabling her to effectively manage marketing initiatives that drive business success.
Educational Background
Susan Ganeshan earned her Bachelor of Science degree in Mathematics from the University of Pittsburgh, where she studied from 1988 to 1992. This educational foundation has supported her analytical skills and strategic thinking throughout her extensive career in marketing and management.