John Schlander
About John Schlander
John Schlander is the Director of News at Clever Real Estate, specializing in analytics and content strategy, particularly in real estate. He has extensive experience in digital content dissemination, project management, and team leadership, with a background that includes roles at Poynter Institute, The Penny Hoarder, and Tampa Bay Times.
Current Role at Clever Real Estate
John Schlander serves as the Director of News at Clever Real Estate, a position he has held since 2022. In this role, he focuses on publishing real estate news and providing guidance for buyers, sellers, and investors. His expertise in content monetization and digital marketing enhances the company's efforts in real estate education. Schlander's responsibilities include leading teams and managing work processes within a digital environment, ensuring effective dissemination of information.
Previous Experience in News and Media
Prior to his current role, John Schlander accumulated extensive experience in the news and media sector. He worked at Tampa Bay Times - Times Publishing Co as Digital General Manager for 32 years, from 1984 to 2016. He then joined The Penny Hoarder as Managing Editor from 2016 to 2022, where he contributed to the publication's digital content strategy. Additionally, he served as Adjunct Faculty at the Poynter Institute from 2011 to 2021, sharing his knowledge in journalism and digital media.
Education and Academic Background
John Schlander studied Journalism at Penn State University, where he earned a Bachelor of Arts degree from 1980 to 1984. He also completed his high school education at Plum High School from 1977 to 1980. His academic background laid the foundation for his career in journalism and media, providing him with essential skills for content creation and management.
Skills in Digital Content and Strategy
John Schlander possesses a range of skills crucial for digital content dissemination, including expertise in SEO, social media, analytics, and content strategy. His project management skills are tailored specifically to news and content creation, enabling him to lead teams effectively. Schlander's focus on real estate education and content monetization further enhances his ability to develop impactful digital marketing strategies.