Laura Jurkowski
About Laura Jurkowski
Laura Jurkowski is a Senior Marketing Automation Manager at Cleverbridge, specializing in digital marketing services. She has extensive experience in marketing automation and campaign optimization, having previously worked at Dell Technologies in various roles focused on customer experience modernization.
Current Role at Cleverbridge
Laura Jurkowski serves as the Senior Marketing Automation Manager in Digital Marketing Services at Cleverbridge. She has been in this position since 2023 and operates remotely from Chicago, Illinois. In her role, she focuses on optimizing marketing automation strategies and enhancing customer engagement through effective digital marketing practices.
Previous Experience at Dell Technologies
Prior to her current role, Laura Jurkowski worked at Dell Technologies in various capacities. She served as a Product Manager in Marketing Technology for four months in 2023. Before that, she held the position of Consultant, Dynamic Content Transformation Lead in Customer Experience Modernization from 2022 to 2023. Additionally, she was a Senior Advisor for Global B2B Marketing Automation from 2020 to 2022, contributing to customer experience initiatives.
Educational Background
Laura Jurkowski has a solid educational foundation in media and communications. She earned a Bachelor of Arts in Media Studies from Sacred Heart University and a Bachelor of Arts in Media Studies and Media Criticism from the University of Southern Maine. She further advanced her studies by obtaining a Master of Science in Communications and Information Management from Bay Path University.
Specializations and Skills
Laura Jurkowski specializes in several key areas within digital marketing. Her expertise includes campaign optimization, customer journey mapping, and analytics. She demonstrates proficiency in omni-channel campaign planning and execution, as well as advanced technical knowledge of various marketing automation platforms such as Eloqua, SFMC, and Pardot. Additionally, she possesses skills in HTML, HML, CSS, and AMPscript, along with knowledge of SQL.
Career History in Marketing
Laura Jurkowski has a diverse career history in marketing, having worked in various roles that enhance her expertise. She was a Marketing Program Manager at Sales Engine Media from 2015 to 2016 and served as a Marketing & Media Analyst at planitretail, LLC from 2011 to 2014. These positions contributed to her understanding of marketing strategies and customer engagement.