Geetaa Bhatt
About Geetaa Bhatt
Geetaa Bhatt serves as the Vice President of User Experience & Design at CleverTap, where she has worked since 2014. With a background in various industries and extensive experience in product design and usability practices, she specializes in transforming ideas into prototypes and conducting user research.
Current Role at CleverTap
Geetaa Bhatt serves as the Vice President of User Experience & Design at CleverTap, a position she has held since 2014. In this role, she focuses on enhancing user experience through effective design strategies. She collaborates closely with product management, development, and visual design teams within an agile framework. Her leadership in user experience design has contributed to the company's commitment to delivering exceptional digital experiences.
Previous Experience in User Experience Design
Prior to her current role, Geetaa Bhatt worked at Human Factors International as a Senior Human Factors Specialist from 2006 to 2011. In this position, she led product design initiatives and established usability practices within organizations. She also held a position as an Interface Designer at TechMahindra Ltd for six months in 2006 and completed an Interaction Design Trainee role at Trellisys.net in 2005. This diverse experience has equipped her with a comprehensive understanding of user experience across various sectors.
Educational Background in Design and Technology
Geetaa Bhatt has a strong educational foundation in design and technology. She earned a Master of Design (M.Des) in Software & User Interface Design from the National Institute of Design, where she studied from 2004 to 2006. Prior to that, she obtained a Bachelor of Technology (B.Tech) in Computer Science & Technology from Usha Mittal Institute of Technology (S.N.D.T. University) from 2000 to 2004. She also completed a program in Computer Science at Sathaye College from 1998 to 2000.
Expertise in User-Centered Design
Geetaa Bhatt specializes in transforming concepts and research into both low and high fidelity prototypes. She has extensive experience in conducting large-scale user and stakeholder research and testing projects. Her expertise lies in balancing user-centered design with success-centered design, ensuring that products not only meet user needs but also achieve business objectives. This skill set is crucial in her role at CleverTap, where user experience is a top priority.
Diverse Industry Experience
Geetaa Bhatt possesses a diverse background in various domains, including B2B SaaS, Internet, Local, News & Media, Telecom, Banking & Finance, E-Commerce, Human Capital Management (HCM), and Education. This wide-ranging experience enables her to apply best practices in user experience design across different industries, adapting her approach to meet the unique challenges and requirements of each sector.