Jasper Lenz Radeke
About Jasper Lenz Radeke
Jasper Lenz Radeke serves as the VP of Regional Marketing for North America at CleverTap, a position he has held since 2023. With a strong background in marketing and strategic communication, he has worked in various roles across notable companies, showcasing his expertise in mobile and online advertising.
Work at CleverTap
Jasper Lenz Radeke serves as the VP Regional Marketing for North America at CleverTap, a position he has held since 2023. Based in San Francisco, California, he focuses on driving marketing strategies that enhance customer engagement and retention. His role involves overseeing regional marketing initiatives and collaborating with cross-functional teams to align marketing efforts with business objectives.
Education and Expertise
Jasper Lenz Radeke studied at Universität der Künste Berlin, where he earned a Bachelor of Arts in Strategic Communication and Planning from 2003 to 2007. He furthered his education at the same institution, obtaining a Master of Arts in Strategic Communication and Planning from 2007 to 2009. His academic background equips him with a strong foundation in communication strategies, which he applies in his marketing roles.
Background
Jasper Lenz Radeke has a diverse professional background in marketing, with significant experience in mobile and online advertising. He began his career as a Marketing Assistant at the State of Bavaria U.S. Office for Economic Development from 2009 to 2010. He then transitioned to roles at Populis and Fyber, where he developed his expertise in publisher development and marketing management.
Previous Positions and Experience
Before joining CleverTap, Jasper held several key marketing roles. He served as the Senior Director of Marketing at AppsFlyer from 2016 to 2022, where he led marketing initiatives for six years. He then became the VP of Marketing at Pixis from 2022 to 2023. His experience includes managing complex projects and leading teams, showcasing his organizational and leadership skills.
Contributions to the Industry
Jasper Lenz Radeke is recognized for his contributions to the mobile gaming industry. He has authored articles discussing the impact of AI on LiveOps and trends in mobile gaming strategies. His insights help gaming studios adapt to evolving market conditions, demonstrating his analytical strength and thought leadership in the field.