Mrunmayi Oke
About Mrunmayi Oke
Mrunmayi Oke VP – Category & Growth
Mrunmayi Oke serves as the Vice President of Category & Growth. In this role, she is responsible for driving initiatives that support business expansion and category management. Her work mainly focuses on developing effective strategies for growth through acquisition, retention, and engagement. She leverages advanced tools and methodologies to meet organizational objectives and enhance business performance.
Mrunmayi Oke Uses CleverTap for AI-Driven Segmentation
Mrunmayi Oke utilizes CleverTap, a sophisticated AI-driven segmentation tool. This technology enables her to perform precise audience segmentation, which is crucial for creating targeted marketing campaigns. By leveraging CleverTap, she ensures that marketing efforts are more personalized and effective, thus improving customer retention and engagement.
Mrunmayi Oke Strategy for Retention, Acquisition, and Engagement
Mrunmayi Oke is instrumental in designing strategies that address key business metrics: retention, acquisition, and engagement. She applies data-driven insights and utilizes advanced tools, such as CleverTap, to craft strategies that boost customer loyalty and attract new users, while keeping the audience engaged. Her strategic direction aims to optimize customer lifecycle and drive sustainable growth.