Pushpa Makhija
About Pushpa Makhija
Pushpa Makhija is a Data Scientist with extensive experience in academia and industry, having worked at institutions such as the Indian Institute of Management, Ahmedabad, and TCS. She has a strong interest in writing about data science, contributing articles to various platforms including CleverTap and KDnuggets.
Work at CleverTap
Currently, Pushpa Makhija serves as a Data Scientist at CleverTap, a position she has held since 2015. In this role, she applies her expertise in data analysis and statistical modeling to enhance customer engagement strategies. Her contributions include writing articles that explore various data science topics, which are available on the CleverTap blog. This work reflects her commitment to sharing knowledge and insights within the data science community.
Previous Experience at TCS
Pushpa Makhija worked at Tata Consultancy Services (TCS) as a Senior Business Analyst from 2010 to 2015. During her five-year tenure in Baroda, India, she focused on analyzing business data to drive strategic decisions. Her role involved collaborating with cross-functional teams to implement data-driven solutions that improved operational efficiency and customer satisfaction.
Academic Background
Pushpa Makhija completed her Master’s Degree in Statistics at Gujarat University from 2002 to 2004. Prior to that, she earned her Bachelor’s Degree in Statistics from St Xavier's College, Ahmedabad, between 1995 and 1998. This strong academic foundation in statistics has equipped her with the analytical skills necessary for her career in data science.
Experience at Indian Institute of Management, Ahmedabad
Pushpa Makhija held two positions at the Indian Institute of Management, Ahmedabad. She served as an Academic Associate from 2004 to 2009 for five years, followed by a role as a Research Associate from 2009 to 2010 for ten months. In these positions, she contributed to academic research and supported faculty in various projects, enhancing her expertise in data analysis.
Publications and Contributions
Pushpa Makhija has published a series of articles on data science topics, including linear regression and logistic regression, on platforms like KDnuggets. Additionally, she has contributed articles to Digital Doughnut, focusing on cohort analysis for customer retention. Her writings reflect her strong interest in data science and her commitment to educating others in the field.