Ralitsa Petrova
About Ralitsa Petrova
Ralitsa Petrova is an Email Deliverability Manager with extensive experience in email deliverability roles at CleverTap and Leanplum. She has a background in technical support and holds a Bachelor's degree in Interior Design from New Bulgarian University.
Current Role at CleverTap
Ralitsa Petrova currently serves as the Email Deliverability Manager at CleverTap. She has held this position since 2024, working in a hybrid environment. In her role, she is responsible for overseeing email deliverability strategies and ensuring that best practices are implemented across the organization. She actively collaborates with various teams to support internal initiatives and enhance the overall performance of CleverTap's email platform.
Previous Experience at CleverTap
Prior to her current role, Ralitsa Petrova worked at CleverTap as an Email Deliverability Specialist from 2022 to 2024. During this time, she focused on optimizing email deliverability and maintaining high standards for email communications. Her experience in this role contributed to her advancement within the company and provided her with valuable insights into the email marketing landscape.
Experience at Leanplum
Ralitsa Petrova has significant experience at Leanplum, where she has worked since 2019. Initially, she served as an Email Deliverability Associate for two years before advancing to the position of Email Deliverability Specialist in 2021. In her roles, she focused on improving email deliverability metrics and supporting clients with their email marketing strategies.
Background in Education
Ralitsa Petrova studied at the Professional High School of Textile and Fashion Design, where she achieved a qualification in Fashion from 2009 to 2014. She later attended New Bulgarian University, earning a Bachelor's degree in Interior Design from 2014 to 2018. Her educational background provides her with a diverse skill set that complements her professional experience in email deliverability.
Professional Skills and Contributions
In her professional roles, Ralitsa Petrova has created and maintained internal and external documentation regarding email deliverability. She ensures that best practices are followed and provides training related to email deliverability to support various business areas. Additionally, she proactively engages with key customers to address behaviors that may impact email platform performance, contributing to client retention efforts.