Shradha Muralidharan
About Shradha Muralidharan
Shradha Muralidharan is a Social Media Lead at CleverTap, with a diverse background in digital strategy and social media management. She holds a dual Master's degree in Global Communications and has worked with various organizations, including DY Works and JWT, throughout her career.
Work at CleverTap
Shradha Muralidharan currently serves as the Social Media Lead at CleverTap, a position she has held since 2021. In this role, she is responsible for developing and executing social media strategies that enhance brand visibility and engagement. Her expertise in digital communication and social media management contributes to CleverTap's efforts in connecting with its audience effectively.
Previous Experience in Digital Strategy
Prior to her role at CleverTap, Shradha worked at DY Works as a Digital Team Lead and Senior Digital Strategist in 2020. She also held the position of Digital Strategist at dyworks - DMA Yellow Works Ltd from 2017 to 2018. Her experience in these roles involved creating and implementing digital strategies that supported various marketing initiatives.
Educational Background and Expertise
Shradha Muralidharan holds a dual Master's degree in Global Communications from the University of Southern California and the London School of Economics. She also earned a Bachelor of Science in Visual Communication from M.O.P Vaishnav College for Women. Her educational background provides a strong foundation in media and communication, complemented by her expertise in UX Strategy.
Internships and Early Career
Shradha began her career with various internships, including positions at JWT, Chennai, and J. Walter Thompson Worldwide, where she gained experience in copywriting and digital strategy. She also interned at the Indian Film Festival of Los Angeles and Neon Tommy, focusing on social media management. These roles contributed to her understanding of the media production industry.
Skills in Social Media and Creative Writing
Shradha possesses strong skills in social media strategy and creative writing, which enhance her ability to create engaging content. Her background in visual communication and media production allows her to effectively drive engagement across social media platforms, making her a valuable asset in her current role.