Soumya Soni
About Soumya Soni
Soumya Soni is a Product Manager at CleverTap, with previous experience as an Associate Product Manager at Lemnisk and a Product Consultant at Cognizant. She holds an MBA from the Indian Institute of Management Rohtak and has contributed to various product development initiatives, including web personalization and user engagement enhancements.
Work at CleverTap
Currently, Soumya Soni serves as a Product Manager at CleverTap, a position held since 2021. In this role, she has led the development and launch of the Web Personalization channel, enhancing user engagement for clients. She also implemented an integration plugin for Shopify websites, aimed at improving user interaction. Additionally, Soumya initiated onboarding processes for new team members and conducted product training sessions to ensure effective knowledge transfer within the team.
Previous Experience at Lemnisk
Prior to her role at CleverTap, Soumya worked as an Associate Product Manager at Lemnisk from 2019 to 2021. During her tenure in Bengaluru, she developed interactive button templates for WhatsApp messaging, which aimed to improve customer interaction. She also established product analytics instrumentation and dashboards for management reporting, focusing on feature adoption metrics.
Experience at Cognizant
Soumya Soni worked as a Product Consultant at Cognizant from 2017 to 2019 in the Bengaluru Area. In this role, she contributed to various product initiatives, leveraging her expertise to enhance product offerings and client satisfaction.
Educational Background
Soumya holds a Master of Business Administration (M.B.A.) from the Indian Institute of Management Rohtak, where she studied Marketing and Information Technology from 2015 to 2017. She also earned a Bachelor of Engineering (B.E.) in Computer Science and Engineering from RNS Institute Of Technology, completing her studies from 2008 to 2012.
Authorship and Contributions
On August 25, 2023, Soumya authored a blog post titled 'Web Engagement That Converts: Best Practices.' This publication reflects her insights and expertise in product management and user engagement strategies.