Srinivas Jakkan
About Srinivas Jakkan
Srinivas Jakkan is a Marketing Manager at CleverTap in India, where he leads field marketing initiatives focused on user engagement and retention strategies. He has a background in B2B marketing and holds a Master's degree in Management Studies.
Current Role at CleverTap
Srinivas Jakkan serves as the Marketing Manager for India at CleverTap, a position he has held since 2022. In this role, he leads field marketing initiatives with a focus on user engagement and retention strategies. His responsibilities include developing marketing campaigns that resonate with the target audience and drive product adoption within the Indian market.
Previous Experience at CleverTap
Prior to his current role, Srinivas worked at CleverTap as a Field Marketing Associate - Global for seven months in 2021. During this time, he was involved in various marketing projects aimed at enhancing brand visibility and customer engagement. He later transitioned to the role of Field Marketing Manager - India & SEA for three months in 2022, further expanding his expertise in regional marketing strategies.
Professional Background in Marketing
Srinivas has a diverse background in marketing, having worked with the Internet and Mobile Association of India (IAMAI) as a Management Trainee and later as an Event Marketing Executive. His work involved engaging B2B marketers and organizing strategic events to connect with target audiences. He also completed a marketing internship at Allcargo Logistics Ltd in 2018.
Educational Qualifications
Srinivas holds a Master of Management Studies (MMS) in Marketing from IES's Management College and Research Centre, where he studied from 2017 to 2019. He also earned a Bachelor of Management Studies (BMS) in Finance from KPB Hinduja College of Commerce, completing his degree from 2014 to 2017. Additionally, he achieved a distinction in Business/Commerce at the same college from 2012 to 2014.
Passion for B2B SaaS and Demand Generation
Outside of his professional responsibilities, Srinivas has a strong passion for learning about B2B SaaS and Demand Generation. This interest drives him to stay updated with industry trends and best practices, enhancing his contributions to marketing strategies at CleverTap and beyond.