Varsha P.
About Varsha P.
Varsha P. is a Manager of Customer Marketing at CleverTap, with over four years of experience in content marketing across B2C and B2B sectors. She has a background in marketing communications and holds an MBA from SVKM's Narsee Monjee Institute of Management Studies.
Work at CleverTap
Varsha P. currently serves as the Manager of Customer Marketing at CleverTap, a position she has held since 2020. In this role, she focuses on developing strategies to enhance customer engagement and retention. Her responsibilities include creating customer stories and building customer advocates within the B2B SaaS sector. Varsha's work is integral to CleverTap's mission of empowering brands to deliver personalized customer experiences.
Previous Experience in Marketing
Before joining CleverTap, Varsha P. worked as a Marketing Manager at Hirearchy from 2018 to 2020. Her role involved overseeing marketing strategies and initiatives in the Mumbai Area. Additionally, she served as a Marketing Communications Writer at BookMyShow for nine months in 2018, where she contributed to the company's marketing content. Varsha has accumulated over four years of experience in content marketing across both B2C and B2B companies.
Education and Expertise
Varsha P. completed her Master of Business Administration (M.B.A.) in Marketing from SVKM's Narsee Monjee Institute of Management Studies (NMIMS) between 2012 and 2017. Prior to that, she studied at the International Indian School in Dammam, where she achieved a high school diploma with a focus on Biology/Biological Sciences from 2000 to 2012. Her educational background supports her expertise in content marketing and customer advocacy.
Career Development
Varsha P. began her career as a B2C marketing copywriter, which laid the foundation for her transition into B2B customer marketing. This progression reflects her adaptability and growth within the marketing field. Her experience spans various marketing roles, allowing her to develop a comprehensive understanding of both consumer and business marketing strategies.