Victor Paschoal
About Victor Paschoal
Victor Paschoal serves as the Head of Marketing LATAM at CleverTap, a position he has held since 2021. He has extensive experience in marketing and communications, having previously worked in various roles including Regional Marketing Manager at Top Employers Institute and as a journalist.
Work at CleverTap
Victor Paschoal serves as the Head of Marketing for the Latin America (LATAM) region at CleverTap. He has held this position since 2021 and operates remotely. In his role, he has been responsible for developing and executing marketing strategies tailored to the LATAM market. His focus includes enhancing brand visibility and driving customer engagement across various channels.
Previous Experience at Top Employers Institute
Prior to his current role, Victor Paschoal worked at Top Employers Institute in various capacities. He started as a Marketing Specialist for Latin America from 2017 to 2019, then progressed to LATAM Marketing Coordinator from 2019 to 2021. He briefly served as Regional Marketing Manager for the Americas in 2021. His responsibilities included overseeing social media and PR agencies in Brazil and Mexico, ensuring alignment with regional marketing strategies.
Background in Journalism
Victor Paschoal has a background in journalism, having worked as a journalist at Virgula S/A from 2007 to 2008 and at G.G. Editora de Publicações Técnicas from 2009 to 2013. His experience in journalism has contributed to his communication skills and marketing strategies in his subsequent roles.
Education and Expertise
Victor Paschoal studied Journalism at Universidade Santo Amaro (Unisa) from 2006 to 2009. He furthered his education in Digital Marketing at General Assembly, completing a program in 2020. Additionally, he earned an MBA in Data Science and Analytics from USP - Universidade de São Paulo from 2020 to 2022. His educational background supports his expertise in marketing and data-driven decision-making.
Marketing Achievements
In his marketing roles, Victor Paschoal has achieved notable results. He developed a content strategy that included blogs, case studies, and whitepapers, which supported nurturing campaigns. His initiatives led to a 15% improvement in Warm Leads conversion rates and a 10% increase in Marketing Qualified Leads (MQLs) conversion rates. He also implemented Account-Based Marketing strategies that resulted in a significant increase in regional revenue.