Sam Orellana
About Sam Orellana
Sam Orellana is a Programmatic Display & Video Specialist at Click Here Digital in Baton Rouge, Louisiana, with expertise in advertising tracking setups and client CRM audits. He has a background in Search Engine Marketing and has developed targeted audience strategies using various digital marketing platforms.
Work at Click Here Digital
Sam Orellana has been employed at Click Here Digital (Click Here Publishing) since 2021, serving as a Programmatic Display & Video Specialist. In this role, he focuses on advertising tracking setups and client CRM audits. His responsibilities include implementing targeted audience strategies using DV360 and StackAdapt platforms. Prior to this position, he worked as a Search Engine Marketing Specialist at the same company from 2018 to 2021, where he gained valuable experience in Search Engine Marketing (SEM) alongside his current programmatic advertising expertise.
Education and Expertise
Sam Orellana studied at Louisiana State University from 2013 to 2018, where he earned a degree in Business/Commerce. His educational background provides a strong foundation for his work in digital marketing. He possesses expertise in various digital marketing strategies, including the development of YouTube full funnel strategies and HTML creative creation. Additionally, he is skilled in feed-based retargeting through dynamic variables, enhancing the effectiveness of advertising campaigns.
Background
Sam Orellana has a background in both Search Engine Marketing (SEM) and programmatic advertising. His career in digital marketing began at Click Here Digital, where he transitioned from a Search Engine Marketing Specialist to a Programmatic Display & Video Specialist. This progression highlights his adaptability and growth within the field. His experience in advertising tracking setups and client CRM audits further complements his skill set.
Skills and Competencies
Sam Orellana possesses a range of skills relevant to digital marketing and advertising. He is proficient in advertising tracking setups, client CRM audits, and implementing targeted audience strategies. His technical abilities include HTML creative creation and feed-based retargeting through dynamic variables. Additionally, he has experience in developing comprehensive YouTube full funnel strategies, which are integral to successful digital marketing campaigns.