Sanjana Barua
About Sanjana Barua
Sanjana Barua serves as the Content & Social Media Head at Clinikally, where she leads a team and contributes to product design and marketing. With a background in digital content management and a strong understanding of medical skincare terminology, she has held various roles in content creation and strategy across multiple organizations.
Current Role at Clinikally
Sanjana Barua serves as the Content & Social Media Head at Clinikally, a role she has held since 2023. In this position, she leads a team with an empathetic and efficient approach, creating a safe and effective work environment. Her responsibilities include overseeing content creation and social media strategy, ensuring alignment with the company's goals. She is also involved in product design and marketing, contributing to product packaging and educating the team on new products.
Previous Experience at AAYNA
Prior to her current role, Sanjana Barua worked at AAYNA in various capacities. She served as the Lead Digital Content Marketing Manager for six months in 2022, following her role as Digital Content Manager for another six months from 2021 to 2022. Earlier in 2021, she worked as a Digital Content Executive for seven months and briefly as a Content Writer for one month. Her tenure at AAYNA allowed her to develop a strong foundation in digital content marketing.
Background in Digital Marketing and Content Creation
Sanjana Barua has extensive experience in digital marketing and content creation. She has worked as a Social Media Strategist and Content Writer for Six Yards Of Heritage and other brands in 2020. Additionally, her role as a Features Writer at Hubert Burda Media (asiaSpa India) from 2016 to 2017 involved managing social media and website content. Her ability to create SEO-friendly content for blogs and social media showcases her blend of creativity and analytical skills.
Education and Knowledge in Skincare
Sanjana Barua studied at The Frank Anthony Public School and earned a Bachelor of Arts in Mass Communication. She possesses excellent knowledge of medical skincare and haircare terminology, which she gained through collaboration with dermatologists. This expertise enhances her effectiveness in content creation within the skincare industry.
Experience at Cognizant
Before her roles in content marketing, Sanjana Barua worked at Cognizant as a Senior Process Executive from 2017 to 2018. During her time there, she focused on digital operations, particularly on client projects for Google. This experience provided her with valuable insights into digital processes and client management.