Alex Shipillo
About Alex Shipillo
Alex Shipillo serves as the Vice President of Growth Marketing at Clio, a cloud-based legal technology company, where he has worked since 2022. With over 15 years of experience in growth marketing across various organizations, he leads a global team focused on international expansion and customer acquisition strategies.
Work at Clio
Alex Shipillo currently serves as Vice President of Growth Marketing at Clio, a cloud-based legal technology company, since 2022. In this role, he partners with Clio's executive team to enhance the company's customer acquisition strategy. He leads a global growth team that focuses on international expansion in the EMEA and APAC regions. Additionally, he oversees the Clio Cloud Conference, which is a significant event in the legal technology industry. His previous role at Clio was as Director of Growth Marketing from 2018 to 2022.
Previous Experience
Before joining Clio, Alex Shipillo held various marketing positions at several organizations. He worked at Helpful.com as a Growth professional from 2016 to 2017. Prior to that, he was a Senior Marketing Manager for Demand Generation at Influitive from 2014 to 2015. He also served as Director of Demand Generation at Influitive from 2015 to 2016. His earlier roles include Lead Marketer at Pressly and Marketing and Data Specialist at Indochino. He began his career as a Business Intern at Penzu in 2009.
Education and Expertise
Alex Shipillo possesses 15 years of experience in driving growth across fast-paced startups, scaleups, and non-profits. His expertise includes customer acquisition strategies, demand generation, and marketing leadership. He has worked with companies ranging from $0 to over $200 million in annual revenue, demonstrating his ability to adapt strategies to various business scales. He frequently speaks on topics related to legal technology, marketing, and startups, sharing insights from his extensive background.
Background
Alex Shipillo is a native of Vancouver and currently resides in Toronto with his wife and young daughter. His career has spanned various roles and industries, primarily focusing on marketing and growth strategies. He has played a key role in accelerating customer acquisition strategies at Clio, contributing to the company's growth and success in the legal technology sector.