Elizabeth Hudson
About Elizabeth Hudson
Elizabeth Hudson is the Manager of Customer Marketing, Growth at Clio, where she develops marketing plans that align with business strategies. She has a background in Biology and Business from the University of Waterloo and possesses expertise in B2B marketing best practices.
Current Role at Clio
Elizabeth Hudson serves as the Manager of Customer Marketing, Growth at Clio, a cloud-based legal technology company. She has held this position since 2023, contributing to the company's marketing strategies aimed at customer engagement and growth. Her role involves developing and implementing marketing plans that align with business objectives, focusing on enhancing customer experiences and driving revenue.
Previous Experience at Clio
Prior to her current role, Elizabeth Hudson worked at Clio as a Senior Customer Marketing Manager, Growth from 2022 to 2023. In this capacity, she focused on customer marketing initiatives that supported the company's growth objectives. She also held the position of Customer Marketing Manager at Clio from 2021 to 2022, where she developed strategies to enhance customer relationships and drive marketing effectiveness.
Education and Expertise
Elizabeth Hudson studied at the University of Waterloo from 2012 to 2017, earning an Honours degree in Science and Business with a focus on Biology. Her educational background provides a strong foundation for her expertise in developing marketing plans that align with business strategies. She possesses a deep understanding of B2B marketing best practices, emphasizing data-driven approaches and metrics.
Marketing Career Background
Elizabeth Hudson has a diverse background in marketing, having worked in various roles across different companies. She was a Demand Generation Manager at Helpful.com from 2017 to 2018 and held positions at LevelJump.io as both Demand Generation Manager and Senior Demand Generation Manager between 2018 and 2020. Additionally, she worked as a Brand Management Marketing Associate at Recipe Unlimited Corporation in 2014 and as a Marketing Associate at Influitive from 2015 to 2016.
Skills and Proficiencies
Elizabeth Hudson is skilled in organizing both in-person and online marketing events. She is proficient in a range of marketing and sales technology tools, including Hubspot, Marketo, Webflow, Salesforce, Drift, Outreach, SalesLoft, and ZoomInfo. Her expertise extends to various growth channels such as email marketing, account-based marketing (ABM), paid social, and conversion rate optimization (CRO).