Jennifer Sharpe
About Jennifer Sharpe
Jennifer Sharpe is an Account Executive at Clio, specializing in cloud-based legal technology since 2021. With a diverse background in marketing and consulting, she has held various positions across multiple countries and holds several academic qualifications in marketing and e-commerce.
Work at Clio
Jennifer Sharpe has served as an Account Executive at Clio, a cloud-based legal technology company, since 2021. Based in Toronto, Ontario, Canada, she has been involved in various initiatives to enhance client relationships and drive sales growth. Her role focuses on leveraging technology to improve legal practices and streamline operations for clients in the legal sector.
Education and Expertise
Jennifer Sharpe holds several qualifications in marketing and business management. She completed a Certificate Programme in Digital Marketing Leadership at Squared Online from 2015 to 2016. Additionally, she earned a Certificate in E-commerce and Online Business Management from the University of Toronto School of Continuing Studies in 2021. In 2021, she also achieved a Growth Marketing Mini-degree from CXL, specializing in Marketing Technology for eCommerce, B2B Enterprise, and SaaS. Her academic background includes a Bachelor of Applied Arts Degree in Apparel Marketing/Marketing Management from Ryerson University, obtained from 1987 to 1991.
Professional Background
Jennifer Sharpe has a diverse professional background spanning multiple industries and roles. She worked as a Senior Analyst at Nielsen Company from 1996 to 1997, followed by an eight-year tenure at Butterfield Group as AVP Retail Banking in Product Management & Marketing from 1997 to 2005. After that, she led Sharpe Marketing and Project Management Consultants Inc. from 2006 to 2021, where she launched a consultancy that achieved a 35% ROI on promotions. Her extensive experience includes implementing successful marketing strategies and lead generation tactics.
Achievements in Marketing
Throughout her career, Jennifer Sharpe has achieved notable results in marketing initiatives. While at Butterfield Group, she increased income by 8% for four consecutive years through lifecycle marketing initiatives for a maturing brand. Additionally, she implemented an innovative lead generation tactic that generated 1,800 Marketing Qualified Leads (MQLs) in just two months, demonstrating her effectiveness in driving business growth and enhancing marketing performance.
International Experience
Jennifer Sharpe has gained valuable international experience by living and working in diverse countries, including Japan, Bermuda, and Barbados. This exposure has contributed to her adaptability and open-mindedness in various business environments, allowing her to understand and navigate different cultural contexts effectively. Her global perspective enhances her ability to connect with clients and stakeholders across different regions.