Joshua Tibando
About Joshua Tibando
Joshua Tibando is the Lead of Performance Marketing at Clio - Cloud-Based Legal Technology, where he has worked since 2023. He has extensive experience in marketing and technology, having held various roles in companies such as Knak, Search Engine People Inc., and Intuit, specializing in areas like voice search optimization and data analytics.
Current Role at Clio
Joshua Tibando serves as the Lead in Performance Marketing at Clio, a cloud-based legal technology company. He has held this position since 2023, working in a hybrid environment. His responsibilities include overseeing performance marketing strategies and optimizing marketing efforts to enhance user engagement and conversion rates.
Previous Experience at Clio
Prior to his current role, Joshua worked at Clio as a Search Engine Marketing (SEM) and Conversion Rate Optimization (CRO) specialist from 2022 to 2023. During this time, he focused on improving Clio's online visibility and maximizing the effectiveness of their digital marketing campaigns.
Career Background
Joshua has a diverse background in marketing and growth strategies. He worked at Knak as a Growth professional from 2020 to 2022, and held various roles at Search Engine People Inc., including Director of Enterprise B2C and Senior Account Manager. His experience also includes positions at McGraw Hill, Bitbuy, Intuit, and RE/MAX, where he specialized in growth and SEM strategies.
Educational Qualifications
Joshua holds a Bachelor of Commerce (B.Com.) with Honours in Business/Managerial Economics from Ontario Tech University, completed from 2013 to 2015. He also earned an Advanced Diploma in Renewable Energy Technology from Durham College, where he studied Thermodynamics and Fluid Systems from 2009 to 2011. Additionally, he participated in the THRIVE Startup Accelerator program from 2015 to 2016.
Skills and Expertise
Joshua specializes in voice search optimization and has expertise in training machine learning models for performance marketing. He possesses advanced skills in data visualization and analytics, utilizing tools such as Tableau. His technical background includes web development proficiency in HTML, CSS, PHP, and JSON, along with experience using Adobe Suite for creative marketing projects.