Julien Rouisse, M.Sc.
About Julien Rouisse, M.Sc.
Julien Rouisse, M.Sc., is a Senior Marketing Analyst at Clio, specializing in multi-touch marketing attribution and campaign optimization. He has extensive experience in digital marketing and analytics, having held various roles at companies such as Swoop and Vovia over the past decade.
Current Role at Clio
Julien Rouisse serves as a Senior Marketing Analyst at Clio, a cloud-based legal technology company, since 2021. In this role, he focuses on enhancing marketing strategies and campaign effectiveness. He collaborates with various marketing squads to develop optimization roadmaps that aim to increase return on investment. His responsibilities include providing ad-hoc reporting assistance and training to support the marketing team's reporting needs.
Previous Experience at Swoop
Julien Rouisse has held multiple positions at Swoop, a Canadian airline. He worked as the Interim Digital Marketing Lead from 2019 to 2021, where he oversaw digital marketing strategies for two years. He also served as an Analytics Advisor for six months in 2019, and briefly as Team Lead Digital in 2021. His tenure at Swoop allowed him to develop skills in digital marketing and analytics within the aviation sector.
Experience at Vovia
Julien Rouisse worked at Vovia in various roles from 2014 to 2019. He began as an Analytics Specialist for ten months in 2014, then progressed to Senior Analytics Specialist from 2015 to 2016, and later became the Marketing Intelligence Team Lead from 2016 to 2019. His experience at Vovia contributed to his expertise in marketing analytics and data-driven decision-making.
Educational Background
Julien Rouisse holds a Bachelor of Business Administration (B.B.A.) in Marketing from Université de Sherbrooke, where he studied from 2010 to 2013. He further advanced his education by obtaining a Master of Science (M.Sc.) in E-Commerce Management from the same institution, completing his studies from 2013 to 2014. His academic background provides a solid foundation for his career in marketing analytics.
Specializations and Skills
Julien Rouisse specializes in multi-touch marketing attribution, optimizing marketing data sources, and enhancing campaign effectiveness. His analytical skills enable him to assess marketing performance and implement strategies that improve overall marketing outcomes. He is proficient in collaborating with marketing teams to create effective optimization roadmaps.