Madison Arrotta
About Madison Arrotta
Madison Arrotta is an Intermediate Content Strategist at Clio, specializing in email marketing and user experience. She has a diverse background in communications and content creation, with experience at various organizations in Vancouver, British Columbia.
Work at Clio
Madison Arrotta has been serving as an Intermediate Content Strategist at Clio, a cloud-based legal technology company, since 2021. In this role, she focuses on enhancing content strategies that support the company's mission in the legal sector. Her work is based in Vancouver, British Columbia, Canada, where she has contributed to the development of content that resonates with Clio's audience.
Previous Experience in Content Strategy
Before joining Clio, Madison worked as a Creative Strategist at BSTRO from 2019 to 2020. Her role involved developing creative content strategies that aligned with client goals. Additionally, she served as a Communications Coordinator at the Physiotherapy Association of British Columbia from 2020 to 2021, where she managed communication efforts for the organization. Her earlier experience includes a position as a Communications Specialist at Pranin Organic Inc. from 2016 to 2019.
Education and Expertise
Madison Arrotta studied at the British Columbia Institute of Technology, where she earned a Diploma in Broadcasting and Online Journalism from 2014 to 2016. This educational background provided her with foundational skills in media and communication, which she applies in her current and previous roles. She specializes in creating Mailchimp templates and conducting A/B tests to improve user experience and engagement.
Skills in Email Marketing and SEO
Madison has a strong passion for email marketing, focusing on crafting engaging copy and optimizing subject lines for improved performance. She utilizes keyword research and SEO strategies to enhance storytelling across social media and websites. Her expertise in these areas contributes to her effectiveness in content strategy and audience engagement.
Internship Experience
Madison has gained valuable experience through various internships early in her career. She interned at CTV News in 2015 and at News Talk 980 CKNW in 2014, where she developed skills in journalism and communications. Additionally, she worked as an Editorial and Promotions Intern at Vitamin Daily in 2016, further expanding her knowledge in content creation and promotion.