Maha Benabboud
About Maha Benabboud
Maha Benabboud is an Email Marketing Manager at Clio, where she leads email marketing campaigns and manages compliance with privacy laws. She has a Ph.D. in Marketing Management and previously worked as a Marketing Operations Specialist at Borrowell and an Account Manager at Attijariwafa Bank.
Work at Clio
Maha Benabboud currently holds the position of Email Marketing Manager at Clio, a cloud-based legal technology company, where she has been employed since 2023. Prior to this role, she served as a Senior Marketing Operations Specialist at Clio for two years, starting in 2021. In her current role, she manages the email marketing calendar to ensure alignment with broader marketing strategies and deadlines. She leads the email marketing squad, executing campaigns aimed at achieving key performance indicators. Additionally, she collaborates with various teams to enhance Clio's marketable database and email subscriber base.
Previous Experience at Borrowell
Before joining Clio, Maha Benabboud worked at Borrowell as a Marketing Operations Specialist from 2017 to 2021. During her four years at Borrowell, located in Toronto, Ontario, Canada, she contributed to various marketing initiatives and operations. Her experience at Borrowell provided her with a solid foundation in marketing operations, which she has applied in her subsequent roles.
Education and Expertise
Maha Benabboud earned her Doctor of Philosophy (Ph.D.) in Marketing Management from Université Ibn Zohr, where she studied consumer behavior from 2013 to 2018. She also holds a Master's degree in Marketing Management from Ecole Nationale de Commerce et de Gestion d'Agadir, which she completed from 2007 to 2012. Her academic background equips her with a deep understanding of marketing principles and consumer behavior, which she applies in her professional roles.
Background in Banking
Prior to her marketing career, Maha Benabboud worked as an Account Manager at Attijariwafa Bank from 2012 to 2015 in Agadir, Souss-Massa, Morocco. This role provided her with experience in client management and financial services, contributing to her diverse professional background.
Email Marketing Responsibilities
In her role as Email Marketing Manager at Clio, Maha Benabboud is responsible for ensuring compliance with privacy laws such as CAN-SPAM, CASL, and GDPR in all email marketing strategies. She leads the email marketing squad to execute campaigns effectively and utilizes marketing attribution and business intelligence tools to analyze campaign performance, enabling data-driven decision-making.