Meghan Archibald, MBA

Meghan Archibald, MBA

Product Marketing Manager, Billing & Accounting Solutions @ Clio

About Meghan Archibald, MBA

Meghan Archibald is a Product Marketing Manager specializing in Billing & Accounting Solutions at Clio, where she has worked since 2021. She has a diverse background in product management and marketing across various companies, including Heartcade, Astral Media, and Corus Entertainment.

Work at Clio

Meghan Archibald serves as the Product Marketing Manager for Billing & Accounting Solutions at Clio, a cloud-based legal technology company. She has held this position since 2021, contributing to the development of go-to-market strategies for Clio's Billing & Accounting Solutions. Meghan utilizes insights from market research and customer data to inform her strategies. Her role involves creating compelling messaging and positioning for technology products specifically tailored to the legal industry.

Previous Experience

Prior to her current role at Clio, Meghan held several positions in various organizations. She volunteered as a Product Manager at Heartcade from 2020 to 2021. Before that, she worked as a Production Coordinator for Disney Junior French at Astral Media Inc. from 2012 to 2013. Meghan also served as a Marketing Manager at Architech from 2019 to 2020 and as a Product Marketing Manager at Angus Systems from 2020 to 2021. Additionally, she worked at Corus Entertainment in multiple roles, including Producer and OAP Production Coordinator.

Education and Expertise

Meghan Archibald holds a Master of Business Administration (MBA) from the Schulich School of Business at York University, which she completed from 2017 to 2019. She also participated in a Summer Exchange semester at IE Business School in 2018. Earlier, she earned a Bachelor of Arts in Radio and Television Arts from Ryerson University, graduating in 2012. In 2020, she completed a Data Analytics program at BrainStation. Her education supports her expertise in product marketing and technology solutions.

Leadership Roles

During her academic tenure, Meghan demonstrated leadership as Co-President of the Women In Leadership student association at the Schulich School of Business from 2018 to 2019. This role involved fostering a supportive environment for women pursuing leadership positions in business. Her leadership experience complements her professional background and enhances her capabilities in product marketing and team collaboration.

Specialization in Product Marketing

Meghan specializes in creating effective messaging and positioning for technology products within the legal industry. She employs competitive intelligence to inform her marketing strategies, ensuring alignment with market demands and customer needs. Her strong background in storytelling further enhances her ability to connect products with customers, making her a valuable asset in product marketing.

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