Preet Minhas
About Preet Minhas
Preet Minhas serves as the Director of Inbound Marketing and Operations at Clio, where he focuses on growth and customer acquisition strategies. With a background in marketing operations and technology, he has significantly expanded Clio's marketing team and oversees various marketing initiatives.
Current Role at Clio
Preet Minhas serves as the Director of Inbound Marketing and Operations at Clio, a position he has held since 2016. In this role, he focuses on growth and customer acquisition strategies across digital channels. He oversees email marketing and marketing automation strategies, ensuring effective communication and engagement with Clio's customer base. Additionally, he manages the marketing technology stack that supports inbound marketing operations, enhancing the efficiency and effectiveness of marketing initiatives.
Previous Experience at Clio
Prior to his current role, Preet Minhas worked at Clio as the Senior Marketing Operations Manager from 2014 to 2016. During this time, he contributed to the expansion of Clio's marketing team, which grew from 5 to over 70 marketers. His efforts in this position laid the groundwork for the current marketing strategies employed by the company.
Professional Background
Preet Minhas has a diverse professional background in marketing and technology. He worked as a Cloud Technology Consultant at Traction On Demand from 2012 to 2014. Earlier in his career, he held roles as a Business Communications Associate at BCIT and as a Web Designer and Developer at The Active Network, both in 2010. These experiences provided him with a solid foundation in both communication and technical skills.
Focus Areas and Responsibilities
At Clio, Preet Minhas plays a key role in several critical areas, including funnel optimization and sales and marketing alignment. He leads efforts in experimentation, analytics, and attribution, which are essential for measuring the effectiveness of marketing campaigns. His strategic approach to inbound marketing operations has significantly influenced Clio's overall marketing performance.