Raquel Trinidad
About Raquel Trinidad
Raquel Trinidad serves as the Manager of Product Marketing at Clio, where she has worked since 2021. With a background in integrated marketing across various sectors, she specializes in product positioning and sales enablement.
Work at Clio
Raquel Trinidad has been serving as the Manager of Product Marketing at Clio, a cloud-based legal technology company, since 2021. In this role, she focuses on developing and executing marketing strategies that enhance product positioning and drive customer engagement. Her tenure at Clio has allowed her to leverage her extensive experience in product marketing to contribute to the company's growth and innovation in the legal tech sector.
Previous Experience in Product Marketing
Prior to her current role at Clio, Raquel Trinidad held several positions in product marketing across various organizations. She worked as a Product Marketing Manager at Top Hat for one year and served as a Senior Product Marketing Manager at Kooltra and VersaPay. Her experience includes managing marketing initiatives that align with business objectives and enhance product visibility in competitive markets.
Marketing Career Background
Raquel Trinidad's marketing career began at Armstrong Partnership, where she held multiple roles, including Account Coordinator and Account Executive. She transitioned to Sysomos, where she progressed through several positions, including Channel Enablement Manager and Senior Marketing Manager. Her diverse background includes experience in account management and integrated marketing campaigns across sectors such as banking, pharmaceuticals, and education technology.
Education and Expertise
Raquel Trinidad studied at The University of British Columbia, earning a Bachelor of Commerce (B.Com.) with a focus on Marketing. She also attended the University of Toronto for a year, furthering her education in commerce. Raquel holds a Communications and Advertising Accredited Professional (CAAP) certification from the Institute of Communications Agency, obtained in April 2013. Her expertise encompasses product positioning, sales enablement, and persona buyer development.
Language Proficiency
Raquel Trinidad is fluent in English and Spanish, which enhances her ability to communicate effectively in diverse markets. She also possesses intermediate proficiency in Italian. This multilingual capability supports her in executing marketing strategies that resonate with a broad audience and facilitates collaboration in international environments.